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University of Iowa News Release

 

Feb. 8, 2010

At A Glance

Marketing students pick Dorito's spot as best Super Bowl ad

An overprotective son protecting his Doritos and his mother was selected as the best ad of the 2010 Super Bowl by marketing students in the University of Iowa's Tippie College of Business on Sunday.

The students rated the ads following the Graduate Marketing Association's annual Super Bowl ad watching party, held this year at Kinnick Stadium's Indoor Club. They found the ad, featuring a young boy telling his mother's date to keep his hands off his mother and his Doritos, most accurately and clearly communicated the brand positioning, was engaging and appropriate for its target audience.

The students found Google's Parisian Romance ad to have the most overall impact, as the ad that was most likely to change or reinforce the audiences' attitude or behavior regarding the product. The Bud Light Deserted Island commercial was selected as the funniest ad.

The overall worst ad was for Dove for Men, a new skin care product from Dove. The students felt the ad was unclear, did not appropriately represent the brand and did not reach the target demographic.

UI research describes adaptability of the ear

The adaptability of the ear is the subject of a presentation by Bernd Fritzsch, Iowa Entrepreneur Professor and head of the UI College of Liberal Arts and Sciences' Department of Biology, and his graduate student, Karen Elliott, at the Midwinter meeting of The Association for Research in Otolaryngology Feb. 6-10 in Anaheim, Calif.

Although researchers have known that certain nerves in the inner ear evolved from neurons that stimulate muscles in the face, UI researchers wanted to know if other motor neurons in the body could be rerouted to innervate the ear if it were placed in their path.

Fritzsch and Elliott transplanted tadpole ears into the tadpoles' upper side or eye region and found that out of 109 transplanted ears, 73 developed the necessary inner ear structures, including sensory cells, called hair cells, which connect to the nerve fibers.

Because sensory neurons of the ear send nerve fibers to the spinal cord or the brain, UI researchers next plan to study what happens when inner ear information travels to a non-auditory part of the brain and how information is processed.

The National Institute on Deafness and Other Communication Disorders supported the research.

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UI Gallery series presents 'Stegosaurus (or) Our Golden Years' Feb. 18-21

The University Theatres Gallery series will present "Stegosaurus (or) Our Golden Years," a new play by Iowa Playwrights Workshop student Andrew P. Saito, at 8 p.m. Thursday, Feb. 18 through Saturday Feb. 20 and at 2 p.m. Sunday, Feb. 21, in Theatre B of the University of Iowa Theatre Building.

A flock of bald eagles plummets from the sky, ushering in an unexpected golden age of prosperity for Cancer and his family. In the face of accelerating climate change and overall ecological collapse, Cancer finally achieves his dreams of making it rich, selling grilled American Bald Eagles, Kentucky Fried Canines and other new and unique delicacies to a populace desperate for food.

Cancer's youngest daughter, Misty Michelle, fighting to protect her planet in an increasingly uncertain environment, is the only one to question this material bonanza and open her eyes to the reality that her family's uncontrolled consumption is contributing to their own extinction.

The production is directed by John Kaufmann and features dramaturgy by Kate Stopa, scenery by James Welton, lighting by Tiana Carollo, props by Kelly Maginnis, costumes by Eva Adderley and sound by Dan Ceresia.

Admission is free to UI students with a valid UI ID, and $5 for all others.

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Writers' Workshop graduates Gabriel and Anderson read Feb. 18

University of Iowa Writers' Workshop graduates Jerry Gabriel and Karen Leona Anderson will read at 7 p.m. Thursday, Feb. 18, in Prairie Lights Books at 15 S. Dubuque St. in downtown Iowa City. The free event will be streamed live and archived on the University of Iowa's Writing University Web site, http://www.writinguniversity.org.

Gabriel will read from his story collection, "Drowned Boy," and Anderson will read from her debut poetry collection, "Punish Honey."

"Drowned Boy" is a collection of linked stories that reveal a world of brutality, beauty and danger in the forgotten landscape of small-town basketball tournaments and family reunions. Gabriel has worked as a science writer and taught writing at several colleges and universities.

"Punish Honey" is the winner of the Carolina Wren Press Poetry Series Prize, selected for publication by Evie Shockley. In addition to her MFA from the UI, she has a master's degree from Victoria University in New Zealand and a doctorate from Cornell University. Her work has appeared in jubilat, Verse, Gulf Coast, the Indiana Review, the New Republic, Fence, the Sycamore Review, Pleiades, Third Coast, Volt, the Colorado Review, the Sonora Review and Poetry.

Both writers teach at St. Mary's College of Maryland.

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JPEC meeting to discuss economic trends Feb. 23

David Kohl, professor emeritus of agricultural finance and small business management and entrepreneurship at Virginia Tech University, will discuss entrepreneurialism and economic trends in a lecture at the University of Iowa's John Pappajohn Entrepreneurial Center. The lecture will be held at 6 p.m. Tuesday, Feb. 23 in the Sheraton Hotel in Iowa City.

Register by Feb. 19 by visiting http://www.iowajpec.org or call 319-384-1968.

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Campus events are searchable on the UI Master Calendar: http://calendar.uiowa.edu.

Individuals with disabilities are encouraged to attend all UI-sponsored events. If you are a person with a disability who requires an accommodation to participate in a program, please contact the sponsoring department in advance.