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University of Iowa News Release


Dec. 21, 2009

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UI names Kendig vice president for strategic communication

kendigThe University of Iowa has named Tysen Kendig, currently associate vice chancellor for university relations at the University of Arkansas in Fayetteville, vice president for strategic communication. He will start Feb. 15.

"As a public university, we are responsible for keeping Iowans and people beyond our state informed about our missions, aspirations, and accomplishments, and I'm very pleased to have Tysen Kendig's leadership in telling our story," UI President Sally Mason said. "He brings an innovative and collaborative approach perfectly suited to a major institution with a wide variety of constituents and communication goals."

Kendig, who previously served as assistant director of public information at The Pennsylvania State University in University Park, succeeds Jude West, professor emeritus of management and organizations, who has served as interim vice president for strategic communication at the UI since 2008.

"My family and I are excited to be returning to Big Ten country, and especially to be joining one of the nation's truly outstanding universities," Kendig said. "From the world-class breadth of academics, research and cultural offerings to the great Hawkeye tradition, the University of Iowa has no shortage of compelling stories to tell about how it is improving lives for Iowans and society as a whole. I'm grateful for the opportunity to join President Mason's leadership team, and hope to instill vision, transparency and inspiration to an already strong array of communications and outreach services at the university."

The vice president for strategic communication is the UI's chief communication officer, reporting to the UI president. In that role, Kendig will establish communication plans and policies for the university and offer leadership and counsel on marketing, crisis management and outreach initiatives.

Kendig will oversee the Office of University Relations, the Center for Media Production, University of Iowa Television, the UI Alumni Association and Hancher Auditorium. He'll also work with other UI communication, marketing and external relations professionals to establish consistent, efficient and effective means for sharing information about UI people and programs.

At the University of Arkansas, Kendig has helped lead development of the institution's first comprehensive marketing program and strategic communication plan, overhauled the university's graphic identity system, and initiated creation of the Southeastern Conference Communicators Association.

In addition to his work at Penn State, Kendig previously served as associate director of public relations at Rider University in Lawrenceville, N.J. A Penn State graduate, he completed the Harvard University Institute for Management and Leadership in Education and is on track to receive a master's degree in higher education from the University of Arkansas next year.

In reestablishing and redefining the VPSC role, the UI joins its Big Ten peers, each of which has appointed a vice president to focus on communication, external relations, and marketing.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Iowa City, Iowa 52242-2500

MEDIA CONTACT: Tom Moore, 319-356-3945,