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University of Iowa News Release


Nov. 19, 2008

Holden launches cancer research fundraising effort

Holden Comprehensive Cancer Center at the University of Iowa, one of 12 world-class cancer centers in the Cancer Research Alliance (CRA), and Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced the launch of a new online shopping mall to raise money for cancer research.

Just in time for the holiday shopping season, consumers can now visit and make purchases from more than 600 leading online merchants. A portion of each purchase will benefit cancer research done by Holden Comprehensive Cancer Center.

Consumers can shop at the site for their holiday shopping needs and help fight cancer without having to fight a crowd. Highlights of the online shopping mall include:

--Hundreds of discounts and coupons from more than 600 merchants.
--Free shipping offers.
--Special, limited-time offers.
--Comparison shopping across 20 million products.

Holden Comprehensive Cancer Center and the CRA are dedicated to empowering individuals to make a positive change in driving breakthroughs in cancer care.

"We appreciate the commitment of Mall Networks, and its customers, to support innovative cancer research," said George Weiner, M.D., director of Holden Comprehensive Cancer Center.

Ben Kaplan, COO of Mall Networks, said, "We are delighted to support the CRA in its efforts to raise money for these highly regarded cancer centers this holiday season by offering the most innovative and exciting online shopping program for consumers. Driving consumers to actively support the CRA is crucial to the success of the Shop for Cancer Cures campaign, and our online shopping program is an effective way to help reach this goal. With this new online mall, we're proud to help the CRA to simultaneously engage holiday shoppers and accelerate cancer research."

Holden Comprehensive Cancer Center at the UI is Iowa's only National Cancer Institute (NCI)-designated comprehensive cancer center. NCI-designated comprehensive cancer centers are recognized as the leaders in developing new approaches to cancer prevention and cancer care, conducting leading edge research and educating the public about cancer.

The Cancer Research Alliance is comprised of 12 National Cancer Institute-designated comprehensive cancer centers representing varying geographic areas of the United States. All of its participating facilities are designated by the National Cancer Institute (NCI) as comprehensive cancer centers -- a distinction shared by only 39 institutions in the country. The NCI designation as "comprehensive" acknowledges the breadth, depth and integration of the cancer centers' laboratory, clinical and population-based research programs.

Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries, including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multichannel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon,, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit

STORY SOURCE: University of Iowa Health Care Marketing and Communications, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009

MEDIA CONTACTS: Amy Paladino, 781-772-1005,; Tom Moore, University of Iowa Health Care Marketing and Communications, 319-356-3945,