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University of Iowa News Release


Nov. 11, 2008

MEDIA ADVISORY: Coverage of 'Mad Money Back to School Tour'

Media who are planning to cover the taping of CNBC's "Mad Money Back to School Tour" on Wednesday, Nov. 12 should report to the south entrance of the Main Lounge of the Iowa Memorial Union at 2:00 p.m.

A University of Iowa student and fan of CNBC's "Mad Money w/Jim Cramer" shaves his head to emulate Jim Cramer. He and his friends produce a 20-minute video (to entice Mad Money to bring its college tour to their campus) and upload it to YouTube. Impressed with the students' enthusiasm and creativity, "Mad Money w/Jim Cramer" selects the Henry B. Tippie College of Business at the University of Iowa, out of hundreds of colleges, to host the broadcast.

About Mad Money:

Jim Cramer believes that there is always a bull market somewhere and he wants to try to help you find it. Mad Money, airing weeknights on CNBC at 6 p.m. and 11 p.m. ET, takes viewers inside the mind of one of Wall Street's most respected and successful money managers for free. Jim is your personal guide through the confusing jungle of Wall Street investing, navigating through both opportunities and pitfalls with one goal in mind -- to try to help you make money. "Mad Money" features lively guest interviews, viewer calls and, most important, the unmatched, fiery opinions of Jim Cramer.

About CNBC:

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to approximately 400 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m. to 7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing  Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site

STORY SOURCE: University of Iowa News Service, 300 Plaza Centre One, Iowa City, Iowa 52242-2500

MEDIA CONTACT: Tom Snee, University of Iowa News Services, 319-384-0010 (office), 319-541-8434 (cell),; Karen Reynolds, CNBC, 201-735-4734, 201-359-0469 (cell)