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University of Iowa News Release

 

Feb. 6, 2007

University of Iowa Receives ADDY Awards

The University of Iowa netted several ADDY awards from the Advertising Federation of Cedar Rapids, including Best of Show for the harassment awareness campaign created by the Marketing and Design department of the Iowa Memorial Union (IMU).

Sponsored by the Advertising Federation of Cedar Rapids, the local awards recognizing creative excellence in advertising and design of promotional materials were announced during the 38th Annual ADDY Awards Gala held Jan. 27 at the Cedar Rapids Museum of Art.

In an effort to create awareness about sexual harassment and the UI's policy and available support services, IMU Marketing and Design's campaign encourages incoming UI students to "Get the Picture" about sexual harassment. The materials also earned a Best of Category Award in the mixed media (cross platform) category and a Gold ADDY in the mixed media (local consumer) category.

IMU Marketing and Design won several other awards, including the Mosaic Award recognizing diversity and issues related to multiculturalism for its Martin Luther King Human Rights Week Poster; Gold ADDYs for the New IMU Orientation Campaign; and a Silver ADDY for the Old Capitol Museum reopening invitation.

IMU Marketing and Design staff who contributed to the production of award-winning materials included: Ben Lewis, web supervisor; Bret Gothe, creative director; Sarah Lenger, design supervisor; and Cody Ash, design supervisor. Student contributors included: Julia Hsu, designer; Stacie Hodges, designer; Jonathan Jarvis, designer; Audrey Arp, designer; Cassie Bueno, web designer; Tim Giganti, marketing; Diane Hitzel, marketing; Nicole Verhey, marketing; and Tom Langdon, Photography.

Bret Gothe, IMU Marketing and Design creative director, noted that it's a great honor for students to win ADDY awards, competing with seasoned professionals. "We focus on doing solid communications campaigns while students gain practical, real-life experiences," he said. "The students lack of experience is consistently overpowered by their intensity, desire to achieve and hunger to learn."

The Advertising Federation (AdFed) of Cedar Rapids also honored Diane DeBok, a writer for the UI Continuing Education program, with a Service Award. As AdFed's Club Achievement chair, DeBok has been instrumental in promoting the club regionally and nationally the past three years in the American Advertising Federation club achievement competition. Two of the three years, the Cedar Rapids AdFed club was named club of the year at the regional level.

Several UI marketing, communications and design professionals also won ADDYs:

--The UI College of Public Health's annual report, "A to Z: 26 Things Everyone Should Know About Public Health," won two awards in the AdFed competition. The annual report earned a Best in Category distinction and a Gold ADDY for public service publications. College of Public Health Office of Communications and External Relations staff who contributed to the production of the award-winning annual report include: Daniel McMillan, director; Debra Venzke, writer; Kate Gleeson, writer; Karla Hurley, webmaster; and Patti O'Neill, designer. O'Neill also designed the UI Year of Arts and Humanities publication, "Year of Arts and Humanities," which won a Best of Category distinction and a Gold ADDY for advertising for the arts and sciences publications. Jennifer New, program associate in the UI Center for Advanced Studies, wrote and edited the publication.

--University Relations Publications staff earned several awards including a Gold ADDY in the elements of advertising category going to designer Kimberly Cooke, and illustrator Cheryl Jacobsen, an adjunct assistant professor in the Center for the Book, for illustrations in the 2006 Illumine magazine published by the UI Vice President of Research. In the collateral material category, Anne Kent, Linda Ferry and Tom Jorgensen of the Publications staff, and Carla Carr of UI College of Liberal Arts and Sciences were awarded a Gold ADDY for the design of an editorial spread featuring the Art and Art History Building in the Liberal Arts and Sciences Magazine. A Silver ADDY in the publication design category went to Publications staff members Gary Kuhlmann, Jorgensen and Cooke for the 2006 Illumine cover. Christopher Clair, Sondra Cue, Tim Schoon of the Publications staff and Jane Dorman in the College of Engineering admissions office won a silver ADDY in the campaign brochure category for UI Engineering recruitment materials.

-- Projects coordinated by the Joint Office for Marketing and Communications at UI Hospitals and Clinics received one Gold ADDY and three Silver ADDY awards. Editor Pat Badtke and design partner Benson & Hepker Design received a Gold for Well & Good consumer newsletter (printed newsletter category). Silver ADDYs went to editor Michael Sondergard, photo coordinator Rita Liddell, and agency partners Robyn Hepker (Benson & Hepker Design) and Doug Benton, Fisheye Photography, for the UI Hospitals and Clinics Annual Report (annual report, four color); senior marketing specialist Cheryl Hodgson, JOMC co-director Stacy McGauvran-Hruby, and agency partner LionsShare Marketing, for the New Mover direct mail program (direct marketing/campaign); and Hodgson, senior marketing specialist Dan Fischer, and agency partner Storandt Pann Margolis for the "Life" obesity surgery campaign (mixed media/consumer).

-- The University of Iowa Foundation won six silver awards for the "What's Next" annual report on giving and for the report's photography, the "Good. Better. Best. Iowa!" campaign final report, the campaign's victory celebration invitation package, the Engineering 2007 class gift poster and the Kinnick Stadium rededication invitation. UI Foundation staff who contributed to the production of these materials include: Danette Angerer, Nic Arp, Theresa Black, Dick Blazek, Connie Driscoll-Wicke, Betsy Hickok, Leah Klevar, Jen Knights, Tom Langdon, Hilery Livengood, Forrest Meyer, Susan Shullaw and Jill Tobin.

Two UI publications also won awards:

--Benson & Hepker Design won a Silver ADDY in the publication design in the magazine or book category for its biocatalysis editorial spread in the Iowa Engineer magazine published by the UI College of Engineering.

-- Roach Communication Design earned a Silver ADDY in the publication design in the magazine or book cover category for an undergraduate student recruitment brochure published by the UI Tippie College of Business.

The ADDYs are the advertising industry's largest and most representative competition, attracting more than 50,000 entries every year in local ADDY competitions. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tiered national competition. Concurrently across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

CONTACTS: Media: George McCrory 319-384-0012, george-mccrory@uiowa.edu

OTHER INFORMATION: To see examples of IMU Marketing and Design's Best of Show materials go to http://www.sexualharassment.uiowa.edu/.For a complete list of all ADDY winners see http://www.adfedcr.com/content.asp?ID=2510