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University of Iowa News Release

Sept. 12, 2006

Mark Blumberg Named Starch Faculty Fellow

Mark Blumberg, professor of psychology in the University of Iowa College of Liberal Arts and Sciences, has been named a Starch Faculty Fellow, Dean Linda Maxson announced recently. The five-year, renewable appointment carries an annual recurring research fund to be used to enhance scholarly work and professional travel.

Blumberg is a developmental psychobiologist and behavioral neuroscientist whose research has focused on sleep, thermoregulation and cardiovascular regulation. Currently, he studies the development, function and neural control of sleep in infants to help resolve the mystery of why we sleep, and why we sleep so much when we are young.

Blumberg has been recognized for his distinguished scholarship with an Early Career Award from the American Psychological Association and a Faculty Scholar Award from the UI. He was named a fellow in the American Psychological Association's Behavioral Neuroscience and Comparative Psychology Division in 2005. He has published more than 70 journal articles and book chapters, and is the author of two books: "Basic Instinct: The Genesis of Behavior" and "Body Heat: Temperature and Life on Earth." He joined the UI faculty in 1992 after earning a bachelor's degree from Brandeis University and master's and doctoral degrees from the University of Chicago. He is a faculty member in the UI psychology department's Behavioral and Cognitive Neuroscience training program.

Named for Daniel Starch, these faculty fellowships are awarded to outstanding current faculty in the College of Liberal Arts and Sciences who conduct research primarily in psychological and human behavior problems in the field of communication. Starch earned his Ph.D. in psychology from the UI in 1906 and went on to teach at the University of Wisconsin, Harvard University, Wellesley College, Washington University and New York University. He is best known for devising a procedure for measuring the readership of advertisements. Known as the Starch Recognition Procedure, the system he developed in 1922 is still used today. In 1955 he was inducted into the UI School of Journalism and Mass Communication Hall of Fame.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

CONTACTS: Media: Mary Geraghty Kenyon, 319-384-0011, mary-kenyon@uiowa.edu.