University of Iowa News Release
May 18, 2006
Kohl's Summer Program Benefits Children's Hospital Of Iowa
Families can support hospitalized children at Children's Hospital of Iowa at University of Iowa Hospitals and Clinics and join in the excitement about a summer film before it opens in theaters.
Kohl's Department Stores recently launched their summer program by offering an "Over the Hedge" storybook accompanied by RJ the Raccoon and Verne the Turtle plush characters.
As part of its Kohl's Cares for Kids summer program, Kohl's stores across the country will feature the special items for $5 each with 100 percent of the net profits benefiting children's health and educational opportunities in Kohl's communities nationwide. The items will also be available online at www.Kohls.com.
Based on the movie, the storybook version of the movie and characters allow children to enjoy the fun and lighthearted tale of friendship and adventure as a mischievous raccoon and his forest creature friends venture over the hedge that separates them from a new suburban development that appeared over the winter while they were sleeping.
"In addition to sharing a great story with their families, shoppers will also help raise millions of dollars to benefit children nationwide," said Julie Gardner, senior vice president of marketing for Kohl's.
Locally, Kohl's has provided Children's Hospital of Iowa at UI Hospitals and Clinics in Iowa City with more than $715,000 over the past five years to underwrite programs such as the Children's Hospital of Iowa and Kohl's Health and Safety Initiatives, Starbright World, Reach Out and Read, CarePage Service, the hospital tutor program and its renovated pediatrics classroom, family-centered care initiatives and community outreach projects.
The Kohl's Cares for Kids program supports children's health and educational opportunities, including the Children's Hospital Program that supports children's health initiatives across the country; the Kohl's Kids Who Care scholarship program that recognizes kids who transform their local communities through volunteerism; an associate volunteer program that encourages volunteerism to benefit local youth-focused nonprofit organizations; and a gift card fundraising opportunity for local schools and non-profit youth groups. For more information on these programs, visit www.kohlscorporation.com. Based in Menomonee Falls, Wis., Kohl's operates 749 stores in 43 states.
Children's Hospital of Iowa is the state's longest-serving children's hospital. More than 140,000 children receive care at Children's Hospital of Iowa and its statewide network of outreach clinics each year.
University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at http://www.uihealthcare.com.
STORY SOURCE: Joint Office for Marketing and Communications, University of Iowa Health Care, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009
MEDIA CONTACT: Tom Moore, 319-356-3945, email@example.com.