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University of Iowa News Release

March 7, 2006

University News Services Website Undergoes Makeover

The University of Iowa News Services Website has undergone a makeover that freshens the look, simplifies navigation and conveys more clearly that UNS is part of a family of University Relations sites.

The site may be found at http://www.uiowa.edu/~ournews

UNS's sister office, the University Relations Web Unit, spearheaded the upgrade, including Web developer Modei Akyea and designer Ann Freerks. The last time the site underwent a major revamping was in 1999.

The new site offers a crisper, cleaner look and consolidates and reorganizes links and graphic elements to help visitors find the kinds of news they're looking for more quickly. It makes subscribing to the UI News Digest and the @Iowa email feeds simpler. And it sets aside space in the right-hand column to spotlight special news features and cover stories from publications produced by University Relations and colleges and units across campus.

Additionally, under a new "Services" section, it spells out more clearly the services UNS offers clients on campus. And it attempts to make it easier for people to locate UNS staff members who can help with everything from writing news releases to providing media training.

Linda Kettner, associate director for public affairs and media relations in the University Relations office, said that as the official hub of news for and about the university, UNS has an obligation to make its Website as user-friendly as possible.

"In the early days of the Internet, when we were still mailing and faxing news releases, our Website was really more a curiosity and experiment than a viable way to publicize news and events," Kettner said. "But things have changed dramatically in the past few years. Because it's updated daily Monday through Friday, our Website routinely gets more traffic than just about any other site on campus. People expect to be able to find breaking news and information about the University of Iowa online, and we're delighted to have had a Website that's been up to the task of meeting their needs."

University News Services works in concert with Health Science Relations and Art Center Relations, Sports Information and the UI Hospitals and Clinics' Joint Office for Marketing and Communications to report news for and provide media counsel to all UI colleges, programs and administrative units. University news releases from these offices are distributed through UNS to local, state, national and international media outlets.

UNS also publishes the UI News Digest, a daily news feed that reaches more than 3,000 subscribers; provides content for @IOWA, the online newsletter produced monthly in cooperation with the UI Alumni Association and the UI Foundation, and sent monthly to 60,000 alumni and friends of the university; monitors print, TV and radio news about the university; provides media training and counsel to UI faculty, staff and administrators; and serves as a liaison between the news media and UI community.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: Stephen Pradarelli, 319-384-0007, stephen-pradarelli@uiowa.edu.