University of Iowa News Release
April 13, 2006
IMU Web Site Marketing Campaign Receives Top Honors
The Iowa Memorial Union's Office of Marketing and Design was recently honored with a pair of prestigious awards for a marketing campaign intended to raise awareness of the IMU's redesigned Web site.
The "IMU A to Z" campaign featured a series of humorous posters that showed the types of information available on the IMU site, which was unveiled last summer after an extensive redesign. The posters, which have been placed around the IMU since last fall, show that people can access the Web site for information "from concerts to catering," "from deli to darkroom" or "from French fries to face paint."
The campaign was honored in March with the Best in Show Award by the Association of College Unions International at its annual meeting in Kansas City. The judges rated it the top campaign of 343 that were entered. Among their criteria were originality, impact, effective design and unique editorial content.
The redesigned Web site also won first place in the Union Web Sites category by the ACUI.
In addition, the IMU A to Z campaign received a Gold Award from the Cedar Rapids Advertising Federation.
The campaign was overseen by Bret Gothe, marketing and creative coordinator in the IMU's Office of Marketing and Design. Other team members include designer Cody Ash, designer/photographer Jonathon Jarvis and marketing specialists Jessica Reese and Kalli Davis. The Web site redesign team included designers Megan McRight, Sam McGuire, Heather Allaman, Josh Gipper, Eliza Hipschen, Anna Owomoyela and Ben Lewis; and marketing specialists Jessica Reese and Gothe.
STORY SOURCE: University of Iowa News Service, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.
MEDIA CONTACT: Tom Snee, 319-384-0010, firstname.lastname@example.org.