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University of Iowa News Release

Oct. 11, 2005

New Documentary Brings Viewers Inside Children's Hospitals

PBS stations across Iowa will broadcast a special documentary on the nation's children's hospitals such as Children's Hospital of Iowa at 9 p.m. Wednesday, Oct. 12.

Last year, more than 130,000 children and adults visited the Children's Hospital of Iowa at University of Iowa Hospitals and Clinics in Iowa City, taking advantage of its innovative health and education programs, as well as state-of-the-art technology that has served Iowa for more than 107 years.

Since 1898, Children's Hospital of Iowa has offered health care and resources for children, parents, teachers and caregivers to help keep kids healthy. In an effort to spread the word about the hospital's many benefits and its positive impact on the region, Kohl's Department Stores is underwriting a documentary about children's hospitals and the important work they do.

The hour-long documentary will appear nationwide on PBS stations this fall. In developing the documentary, narrated by actress and children's hospital advocate Jamie Lee Curtis, the production team visited five children's hospitals around the country, collecting compelling stories from each location. Health topics highlighted in the documentary include bone marrow transplants, childhood cancer, injury prevention, research and clinical trials, as well as emergency health services. Stories were selected to underscore the importance of, and to promote support for, these facilities.

Children's hospitals play a vital role in their communities. In addition to providing medical treatment for a variety of health issues facing children, they also provide a wealth of other services, including training opportunities for medical professionals, research facilities, child advocacy, and child health and safety initiatives.

"These services benefit all children, a point that is well-illustrated in this documentary," commented Julie Gardner, senior vice president of marketing at Kohl's. "Participating in this project, which highlights our partnership with five of the 127 hospitals we partner with through our Kohl's Cares for Kids program, is a natural extension of Kohl's commitment to children's health and educational opportunities in the communities we serve."

Locally, Kohl's has provided Children's Hospital of Iowa with more than $715,000 over the past five years to underwrite programs such as Starbright World, Reach Out and Read, CarePage Service, the hospital tutor program and its renovated pediatrics classroom, family-centered care initiatives, and community outreach projects.

Kohl's commitment to children's hospitals is made possible through the Kohl's Cares for Kids program, which raises funds through the sale of special merchandise. One hundred percent of the net profits from the sale of these items benefit health and educational opportunities in the communities Kohl's serves. Kohl's community outreach also includes Kohl's Kids Who Care, an annual youth volunteer recognition program, fundraising gift cards for local schools and non-profit youth groups, and an associate program to encourage volunteerism.

Kohl's commitment to children is driven by the Kohl's Cares for Kids program, which supports health and educational opportunities for children in the communities it serves. Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced national, exclusive and private brand apparel, shoes, accessories, beauty and home products. Kohl's operates 674 stores in 40 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at www.kohls.com.

Children's Hospital of Iowa at UI Hospitals and Clinics is the state's longest-serving children's hospital. More than 130,000 children receive care at Children's Hospital of Iowa and its statewide network of outreach clinics each year.

University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at http://www.uihealthcare.com.

STORY SOURCE: Joint Office for Marketing and Communications, University of Iowa Health Care, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009

MEDIA CONTACT: Tom Moore, 319-356-3945, thomas-moore@uiowa.edu.