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University of Iowa News Release

July 23, 2004

Children's Hospital Of Iowa To Benefit From Promotion At Kohl's Stores

Patients and families cared for at Children's Hospital of Iowa within University of Iowa Hospitals and Clinics in Iowa City will benefit from a special promotion at Kohl's Department Stores.

Kohl's and actress/author Jamie Lee Curtis are joining forces in an effort to improve health and educational opportunities for children. In July and throughout the back-to-school season, Kohl's stores across the country will sell books written by Curtis, a New York Times best-selling children's book author, for a fraction of the typical retail price.

Each hardcover book will be sold for $5 at Kohl's stores and online at www.kohls.com, with the net profits benefiting Kohl's 68 children's hospital partners, including Children's Hospital of Iowa. Also available for $5 each are colorful, plush characters such as alligators, octopuses, chameleons, frogs and geckos.

"We're truly excited to feature these wonderful books written by Jamie Lee Curtis, who shares our mission of supporting children's hospitals, which provide vital services to children and families nationwide," said Julie Gardner, senior vice president of marketing for Kohl's. "Jamie Lee's books build self-esteem and confidence in their young readers. We are proud to support such an important initiative and promote literacy through the Kohl's Cares for Kids program."

Curtis' best-selling books, including "Today I Feel Silly," "I'm Gonna Like Me," "Where Do Balloons Go" and 'When I Was Little," as well as the plush toys, will be available at Kohl's stores for a limited time in special displays near the entrance of the stores.

Curtis is best known for her film roles in "Trading Places," "True Lies" and "Freaky Friday." She received a star on the Hollywood Walk of Fame in 1998. Curtis began a successful career as an author in 1993 and has published six books, including the New York Times best-seller "Today I Feel Silly" and the upcoming "It's Hard to Be Five," scheduled for release in September.

Curtis also wrote the forward to a book published by Children's Hospital Los Angeles titled, "It Only Takes a Second: Preventing Childhood Traumatic Injuries," which highlighted real-life stories of families dealing with childhood accidents, followed by advice from physicians on how to prevent them.

Curtis' books and the plush toys are part of the Kohl's Cares for Kids program, which focuses on supporting health and education opportunities for children. The items are the latest in a successful line of merchandise made especially for sale at Kohl's in support of children's hospitals.

Kohl's Cares for Kids makes special merchandise available for purchase in support of children's hospitals every spring, summer, fall and holiday season. The net profits support programs that are tailored to each individual hospital's needs, such as: classrooms -- a schoolroom in the hospital where patients can keep up with schoolwork during their hospital stay; family resource centers -- rooms or areas where parents, friends and family members can learn more about a child's illness; and child life departments -- hospital programs that provide play therapy for patients, resources and support groups to parents, and other services that allow kids to be kids.

In addition to supporting children's hospitals, the program features fundraising gift cards for local schools and non-profit youth groups; the Kohl's Kids Who Care program, which recognizes kids who contribute through volunteerism to their local communities; and the associate volunteer program, which encourages volunteerism to benefit local nonprofit organizations.

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value oriented specialty department store offering moderately priced national brand apparel, shoes, accessories and home products. The company operates 589 stores in 38 states. For a list of store locations, or for additional information, visit Kohl's web site at www.kohls.com.

Children's Hospital of Iowa at UI Hospitals and Clinics in Iowa City is the state's largest children's hospital. More than 140,000 children receive care at Children's Hospital of Iowa and its statewide network of outreach clinics each year.

UI Hospitals and Clinics is the state's only academic medical center. University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at http://www.uihealthcare.com.

STORY SOURCE: Joint Office for Marketing and Communications, University of Iowa Health Care, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009

MEDIA CONTACT: Tom Moore, 319-356-3945, thomas-moore@uiowa.edu.