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University of Iowa News Release

Aug. 17, 2004

Expert To Discuss How Advertising Manipulates Viewers

Advertising is a $200 billion industry in America, and businesses that spend that much money want to make sure they get a return. To do that, they create ads that sell values, images and concepts of love and worth as much as sell a product.

Jean Kilbourne, a media critic and educator, will dissect those images and tell people how they can be on guard against manipulation when she speaks at the University of Iowa on Sunday, Aug. 29, at 7:30 p.m. in Hancher Auditorium.

Admission to her lecture, "Deadly Persuasion: Advertising and Addiction," is free and open to the public.

Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. In her presentation, Kilboure explores the relationship of media images to actual problems in society, such as violence, sexual abuse of children, rape, sexual harassment, pornography, censorship, teen pregnancy, addiction and eating disorders. She will also illustrate with a slide show how advertisers use imagery to accomplish their goals.

Kilbourne is the author of the book "Can't Buy Me Love: How Advertising Changes the way We Think and Feel." She also made several documentaries, including "Killing Us Softly: Advertising's Image of Women," "Spin the Bottle," "Slim Hopes: Advertising and the Obsession with Thinness," and "Pack of Lies: Advertising Tobacco."

STORY SOURCE: University of Iowa News Service, 300 Plaza Centre One, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: Tom Snee, 319-384-0010, tom-snee@uiowa.edu.