CONTACT: GEORGE MCCRORY
300 Plaza Centre One
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
Release: Oct. 10, 2002
Design, Function Expert To Speak Oct. 16-18 As Beam Visiting Professor
Newsweek magazine has called Donald A. Norman "The guru of workable
technology" for his efforts to examine everything from computers to toilet
paper holders in determining what works well and what is ill-suited to human
needs and capabilities. Norman will visit the University of Iowa campus Oct.
16-18 as part of the Ida Beam Distinguished Visiting Professorship Program.
As part of this visit, he will present two talks based on his forthcoming
book, "Emotion and Design," which is concerned with the implications
of the mechanisms of human affect and emotion for the design of products.
The first talk, at 7 p.m. Wednesday, Oct. 16 in Room W10, the Buchanan Auditorium
of the John Pappajohn Business Building (PBB), is intended for a general audience.
The other, at 3:30 p.m. Thursday, Oct. 17 in Room S401 PBB, the Tenneco Colloquium,
will focus on aspects of a somewhat more technical nature.
Norman, currently a professor of computer science at Northwestern University
and a principal of the Nielsen Norman Group, is a well-known cognitive psychologist
and founding figure in the multidisciplinary field of cognitive science. He
has authored many books including "The Design of Everyday Things"
and "The Invisible Computer."
Norman was formerly on the faculty of the University of California, San
Diego, and an Apple Fellow and vice president of the Advanced Technology Group
at Apple Computer. Among his other honors, he was the 2002 recipient of the
Lifetime Achievement Award from the Special Interest Group on Computer Human
Interaction of the Association for Computing Machinery.
His visit is co-sponsored by: the department of management sciences in the
Henry B. Tippie College of Business; the departments of psychology and computer
science in the College of Liberal Arts and Sciences; psychological and quantitative
foundations in the College of Education; and the department of mechanical
and industrial engineering in the College of Engineering Norman's activities
at the UI are supported by the Ida Cordelia Beam Distinguished Visiting Professorships
Program, which brings outstanding scholars to the UI campus for residencies
ranging from a few days to an entire academic year. A native of Vinton, Iowa,
Beam willed her farm to the UI in 1977.
Her only university connection was a relative who graduated from the College
of Medicine. Proceeds from the sale of the farm were used to establish the
visiting professorships program in her name. Since 1977, hundreds of eminent
scholars and scientists have visited the UI campus to give public lectures
and to meet with students and faculty.
Individuals with disabilities are encouraged to attend all University of
Iowa sponsored events. If you are a person with a disability who requires
an accommodation in order to participate in this program, please contact the
department of management sciences in advance at (319) 335-0858.