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CONTACT: TOM MOORE
Joint Office for Planning, Marketing and Communications
8788 John Pappajohn Pavilion
Iowa City IA 52242
(319) 356-3945
e-mail: thomas-moore@uiowa.edu

Release: July 2, 2002

Patriotic Dairy Queen customers to benefit Children's Miracle Network

Dairy Queen customers have the opportunity this month to demonstrate their patriotism and support patients and families at the Children's Hospital of Iowa at the same time.

Throughout the month of July, Dairy Queen (DQ) stores across Iowa will be selling "Miracle Flags" for one dollar. Customers can write their names on the flag icons, which will then be displayed throughout the restaurants. Proceeds from the sale of "Miracle Flags" will be donated to the Children's Miracle Network (CMN). In Iowa, CMN supports patients and their families receiving treatment at Children's Hospital of Iowa in University of Iowa Hospitals and Clinics. Customers who purchase a "Miracle Flag" will receive coupons for discounts on DQ items to use on subsequent visits.

A limited number of DQ stores will also offer special "All-American Blizzard" flavor treats July 4-7. Twenty-five cents from the sale of each of those treats will be donated to CMN.

Headquartered in Salt Lake City, Utah, CMN is an international non-profit organization dedicated to generating funds and awareness programs to benefit children treated at 170 children's hospitals throughout the United States and Canada. Its hallmark is that 100 percent of locally generated donations stay in the local area to benefit patients at the local children's hospital. To date, CMN has raised more than $2 billion for children's hospitals, including $229 million in 2001 alone. The network also includes 75 corporate sponsors, 200 television stations and more than 135 radio stations.

The Children's Hospital of Iowa, located in Iowa City, is the state's longest-serving children's hospital. More than 100,000 children receive care at the Children's Hospital of Iowa and its statewide network of outreach clinics each year. In 2001, the Children's Hospital of Iowa received almost $2.4 million from CMN.

University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at www.uihealthcare.com.