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CONTACT: SUSAN SHULLAW
Vice-President, Communications and Campaign Support
UI Foundation News
500 Levitt Center for University Advancement
Iowa City IA 52242
Phone: (319) 335-3305 or (800) 648-6973
e-mail: susan-shullaw@uiowa.edu

Release: Feb. 27, 2002

UI Foundation wins 13 ADDY awards including Judge's Choice

The University of Iowa Foundation's Communications department has won 13 awards for excellence in advertising and design from the Cedar Rapids Advertising Federation at the 33rd annual ADDY® Awards. In addition to a Judge's Choice award -- the second-highest honor -- and a Best of Category award, the foundation received six ADDY® Awards and five "Citation of Excellence" honors for materials ranging from annual reports to newsletters.

The 2001 ADDYs® were announced and presented at an awards event in Crowne Plaza Hotel in Cedar Rapids on Feb. 9.

UI Foundation senior vice president Alan Swanson said the high number of awards reflects the quality of the foundation's graphics and editorial staffs.

"One of the UI Foundation's fundamental missions is to convey the importance of private support for the University of Iowa, and our communications professionals—led by vice president Susan Shullaw—perform that task with creativity and distinction," said Swanson. "We are proud to have assembled such a talented, dedicated staff."

The Judge's Choice award, in the category of ad campaigns appearing in consumer magazines and using fewer than four colors, was given for a series of ads that ran in the UI Alumni Association's Iowa Alumni Magazine. The series, based on Aesop's Fables, was designed by Danette Angerer and Rose Garfinkle, written by Leah Klevar and illustrated by Melissa Arp.

The UI Foundation received the following awards:

Award
Category
Title(s)
Judge's Choice

Consumer Magazine
C ampaign, Less than
four-color


Aesop's Ad Series
Best of Category

Consumer Magazine
Campaign, Less than
four-color

Aesop's Ad Series
ADDY®

1. Collateral Material, Annual Report, Four-color
2. Collateral Material, Annual Report, Less than four-color
3. Collateral Material, Special Event Material, Card
4. Collateral Material, Special Event Material, Card
5. Consumer Magazine, Campaign, Less than four-color
6.Visual and Audio Elements of Advertising, Illustration, Flat or Dimensional

1. Reaching Up, Reaching Out: The 2000 Annual Report on Giving for the University of Iowa College of Medicine, College of Public Health, and UIHC
2. Cause and Effect: The University of Iowa Foundation Annual Report on Giving
3. Athletics Valentine
4. UI Foundation Welcome Card
5. Aesop's Ad Series
6. Reaching Up, Reaching Out: The 2000 Annual Report on Giving for the University of Iowa College of Medicine, College of Public Health, and UIHC
Citation of Excellence

1. Collateral Material, Brochure, Less than four-color
2. Collateral Material, Brochure, Four-color
3. Collateral Material, Special Event Material, Invitation
4. Visual and Audio Elements of Advertising, Still Photography, Computer Enhanced
5. Advertising for the Arts, Collateral, Collateral Material

1. UI College of Engineering Building Dedication Brochure
2. Hall of Fame Brochure
3. Presidents Club Assembly
4. Presidents Club Assembly
5. Hancher Auditorium Newsletter

The UI Foundation is the preferred channel for private contributions to all areas of the university. Foundation staff work with alumni and friends to generate funds for scholarships, professorships, facilities improvements, equipment purchases, research and other UI initiatives. For more information about the UI Foundation, visit its web site at www.uiowafoundation.org.