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CONTACT: MICHAEL SONDERGARD
Joint Office for Planning, Marketing and Communications
8788 John Pappajohn Pavilion
Iowa City IA 52242
(319) 356-7123
e-mail: michael-sondergard@uiowa.edu

Release: Feb. 21, 2002

UI Health Care TV commercial wins award

"Another Chance," a patient-oriented television commercial produced for University of Iowa Health Care, received an ADDY award from the Advertising Federation of Cedar Rapids. ADDY awards recognize excellence in advertising and design. The UI Health Care commercial won in the broadcast category of regional/national television campaign, consumer services.

"Another Chance" featured three patients who received life-saving care at UI Hospitals and Clinics: Rebecca Imhoff, heart patient from Montezuma; Barbara Mottet, brain tumor patient from Brighton; and Amy Suter of Iowa City, a premature baby.

Contributors to the video included Liz Fitzgerald and Jim Kinglsey of Porter-Novelli, and Amy Halverson and Stacy McGauvran-Hruby from the Joint Office for Planning, Marketing and Communications with UI Health Care.

University of Iowa Health Care describes the partnership between the UI College of Medicine and the UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at www.uihealthcare.com.