CONTACT: MICHAEL SONDERGARD
Joint Office for Planning, Marketing and Communications
8788 John Pappajohn Pavilion
Iowa City IA 52242
Release: Feb. 21, 2002
UI Health Care TV commercial wins award
"Another Chance," a patient-oriented television commercial produced
for University of Iowa Health Care, received an ADDY award from the Advertising
Federation of Cedar Rapids. ADDY awards recognize excellence in advertising
and design. The UI Health Care commercial won in the broadcast category of
regional/national television campaign, consumer services.
"Another Chance" featured three patients who received life-saving
care at UI Hospitals and Clinics: Rebecca Imhoff, heart patient from Montezuma;
Barbara Mottet, brain tumor patient from Brighton; and Amy Suter of Iowa City,
a premature baby.
Contributors to the video included Liz Fitzgerald and Jim Kinglsey of Porter-Novelli,
and Amy Halverson and Stacy McGauvran-Hruby from the Joint Office for Planning,
Marketing and Communications with UI Health Care.
University of Iowa Health Care describes the partnership between
the UI College of Medicine and the UI Hospitals and Clinics and the patient
care, medical education and research programs and services they provide. Visit
UI Health Care online at www.uihealthcare.com.