CONTACT: GEORGE MCCRORY
300 Plaza Centre One
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
Release: Oct. 17, 2001
University of Wisconsin, UI team up for business seminar Nov. 1-3
IOWA CITY, Iowa The competition will be strong on the football field,
but business faculty from the University of Wisconsin and the University of
Iowa will team up Nov. 1-3 to present a one-of-a-kind seminar for business
The Alumni Business Challenge seminar, which will focus on cutting-edge
trends in business and management, concludes with the participants attending
the UW/Iowa football game Nov. 3 at Camp Randall. The seminar is targeted
not only to alumni of both institutions but also to business professionals
looking to sharpen their skills and expand their professional network.
"Seminar participants will definitely benefit from this collaboration,"
said Brian Conway, director of Alumni Relations for the Tippie College of
Business at the UI. "Its a rare opportunity to learn from distinguished
faculty from both institutions."
The Alumni Business Challenge to be held at the Fluno Center for Executive
Education in the heart of the UW campus, is the first in a series of annual
seminars designed cooperatively between UW-Madison and the UI. The 2002 Alumni
Business Challenge will be held in conjunction with the Wisconsin-Iowa football
game (Nov. 2, 2002) on the UI campus in Iowa City.
The seminar's focus is pertinent to any business professional dedicated
to keeping up with cutting-edge trends. Specific sessions will focus on "Building
Successful Business Strategies"; "The Leader as a Change Agent";
"How Mergers and Acquisitions are Changing the Corporate Landscape";
"Communicating Your Company's Value to the Street"; "Creating
Value Through E-Business"; and "Service Marketing in Todays
In addition, Andrew J. Policano, dean emeritus of the UW School of Business
and Gary C. Fethke, dean of the Tippie College of Business at the UI, will
participate in the Dean's Debate: Business Issues and Trends. A dinner will
feature keynote speaker Pat Richter, the UW athletic director. UW faculty
members Roger A. Formisano, John R. Niven, and James K. Seward will present
seminars along with Iowa faculty members Gary J. Gaeth, W. Bruce Johnson,
and Jude P. West.
The seminar is open to any business professional. The $1,495 fee includes
registration, lodging for Thursday and Friday night, all sessions, training
materials, meals and other refreshments. Football tickets are available for
an additional cost. Reservations may be made by calling Sara Schutt at the
Wisconsin Alumni Association at (888) WIS-ALUM.