The University of Iowa
The University of Iowa News Services Home News Releases UI in the News Subscribe to UI News Contact Us

 

CONTACT: GEORGE MCCRORY
300 Plaza Centre One
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
e-mail: george-mccrory@uiowa.edu

Release: Oct. 1, 2001

WSUI and KSUI to host first on-air pledge drive

IOWA CITY, Iowa – Public radio stations WSUI-AM and KSUI-FM, broadcast from the University of Iowa, will host their first on-air fund drive Oct. 13-19.

The drive is in response to an increasing need for university departments to generate more private donations and become more self-supporting, said John Monick, director of broadcasting.

"Every day our listeners share the experience of public radio; now we're asking them to step forward and share the expense," Monick said. "Our listeners told us that our previous fund-raising methods -- via short on-air announcements 12 months every year–were no longer effective. Across the nation, however, on-air drives are effective at generating the funds needed to operate public radio stations."

Since this is the first year for the drive, there is no specific monetary goal, he added. A team of 175 volunteers will also be needed to assist the stations' staff in the drive. Volunteers can sign up to help with drive by calling the studios at (319) 335-5730.

In the past year, WSUI and KSUI have made program changes and completed outreach events that have boosted its number of listeners.

Specifically, WSUI developed "Iowa Talks," a call-in program that explores local and regional issues from politics to entertainment; it increased local news coverage and local newscasts; and in the last year brought to Iowa City for guest appearances NPR's Scott Simon and Garrison Keillor, host of "A Prairie Home Companion."

KSUI's recent accomplishments include the addition of a new program, "Know the Score," which provides an intimate exploration of music and composition, and the broadening of its jazz programming by reintroducing "As Night Falls" with four on-air hosts who specialize in four genres of jazz. It has also sponsored special musical events, including an upcoming program on Oct. 14 at Clapp Recital Hall with "St. Paul Sunday, " public radio's most widely distributed classical music program.

"Contributions from listeners provide support for national programs like 'Morning Edition,' 'A Prairie Home Companion' and 'Fresh Air,' as well as locally-produced classical music and news programs such as 'Iowa Talks,'" Monick said. "The fund drive is an opportunity to listeners to provide financial support for a service they value, a service that is unique to the University of Iowa." Listeners can phone the studios toll-free at (866) 669-9191 during the drive or pledge on-line at http://ksui.uiowa.edu or http://wsui.uiowa.edu.