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Release: April 13, 2001

Filmmaker to present documentary on corporate America April 19

IOWA CITY, Iowa -- Independent documentary director Christopher Wilcha will visit the University of Iowa Thursday, April 19 for a screening of his new film "The Target Shoots First." The free, public screening is at 7 p.m. in Shambaugh Auditorium with a question-and-answer session with Wilcha to follow. The program is sponsored by the UI department of cinema and comparative literature.

Described by the Los Angeles Times as "edgy and irresistible," "The Target Shoots First" examines the gap between corporate America and the disillusioned youth market. Wilcha provides an all-access perspective in his satirical coming-of-age video diary of his climb up the corporate ladder at the giant music mail-order company, Columbia House Records. For every day of his two-year stint at the company, Wilcha taped the goings-on at his office -- from the company Christmas bash to the summer picnic, and all the meals, meetings and office parties in between. The 70-minute film was culled from more than two hundred hours of footage.

"The Target Shoots First" won Best Documentary and Excellence in Editing Awards at the Slamdance Film Festival, Best Music Documentary Award at the New York Underground Film Festival, and the Jury and Audience Awards for Best Documentary at the South by Southwest Film Festival. In February, Cinemax aired the broadcast premiere.