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CONTACT: GEORGE MCCRORY
100 Old Public Library
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
e-mail: george-mccrory@uiowa.edu

Release: Dec.4, 2000

Expert on creating business value to speak at UI

IOWA CITY, Iowa -- Barry Libert, an acclaimed expert on creating value for business in the New Economy will speak Friday, Dec. 8 at the University of Iowa, the first of an ongoing lecture series hosted by the UI Executive MBA program.

The event at the UI Levitt Center for University Advancement, One West Park Road in Iowa City, begins with an 11:30 a.m. reception in the Wyrick Rotunda and continues at 12:30 p.m. with lunch and the lecture on the fourth floor of the Levitt Center.

Libert, a director for Arthur Andersen, is a worldwide lecturer and consultant on value creation and its impact on business models, corporate investment, and technology strategies in the New Economy. He is known for his revolutionary approaches for putting abstract values such as employee knowledge and branding into a company's balance sheet, according to John Fraser, director of the UI Executive MBA program.

"Libert's pragmatic approach challenges executives interested in transforming their organization for the New Economy and touches on both personal and professional transformation," Fraser said.

After earning his bachelor of arts degree at Tufts University and an MBA from Columbia Business School, Libert joined McKinsey and Company as a management consultant and later served as managing director at John Hancock's Realty Investors. He also established and sold a number of successful enterprises.

He is co-author of "Cracking the Value Code: How Successful Businesses Are Creating Wealth in the New Economy," which was published by Harper Collins in May. A second book co-authored by Libert — "Cracking the Value Code in Healthcare" - will be published the first quarter of next year.

To RSVP, contact the UI Henry B. Tippie School of Management at (319) 335-1039 or
1 (800) MBA-IOWA.