CONTACT: MARY GERAGHTY
100 Old Public Library
Iowa City IA 52242
(319) 384-0011; fax (319) 384-0024
Release: May 4, 1999
(Editors note: Greenfield will be available to meet with
the media May 6 at 2:30 p.m. in Kirkwood Room, 257 IMU.)
Ben & Jerry's Jerry Greenfield to give finals
relief lecture at UI May 6
IOWA CITY, Iowa Students can escape finals stress
and enjoy free ice cream at the Iowa Memorial Union Thursday, May 6, courtesy
of the ice cream king Jerry Greenfield, co-founder of Ben & Jerry's Homemade,
Inc. Greenfield will present "An Evening of Entrepreneurial Spirit, Social
Responsibility, and Radical Business Philosophy," beginning at 7 p.m. in the
2nd floor ballroom of the IMU. His presentation is free and open to the public
and is sponsored by the University Lecture Committee.
Greenfield and his business partner Ben Cohen have built
a storefront venture into a $160-million publicly held ice cream empire by
focusing on social responsibility and creative management. They have outlined
their business philosophy in a best-selling book, "Ben & Jerry's Double-Dip:
Lead with Your Values and Make Money, Too."
In his lectures, Greenfield delivers a rousing tribute
to America's entrepreneurial spirit with humor as well as practical tips based
on his radical business philosophy. He illustrates the sense of fun that is
central to his company's reputation and success by serving free Ben &
Jerry's ice cream to the entire audience.
Greenfield and Cohen met in junior high school in Brooklyn,
N.Y. and have remained close friends ever since. After graduating from college
the two shared a New York apartment while Greenfield worked as a laboratory
In 1977, after tiring of the lab work, Greenfield and
Cohen decided to start a food business together. They settled on ice cream
and eventually opened the first Ben & Jerry's Homemade Ice Cream Parlor
in Burlington, Vt. in May 1978. Their ice cream soon became known throughout
Vermont for its rich, unusual flavors and the two partners were hailed for
their community-oriented approach to business.
Today Greenfield and Cohen have become a model for American
business success and have been recognized for fostering their company's commitment
to social responsibility. In 1988 the Council on Economic Priorities awarded
them the Corporate Giving Award for donating 7.5 percent of their pre-tax
profits to non-profit organizations, and the U.S. Small Business Administration
named them U.S. Small Business Persons of the Year. They are active in the
Social Venture Network and in Businesses for Social Responsibility and serve
on the boards of Oxfam America, Hampshire College, and Lead USA.
For more information about Greenfield's UI lecture, contact
Doug Hoelscher, UI Lecture Committee, at 335-3255 or 341-0613.