CONTACT: MONIQUE DI CARLO
Women's Resource and Action Center
130 North Madison St.
Iowa City IA 52242
Release: March 23, 1999
Seminar to teach 'P.R. with Principles'
IOWA CITY, Iowa -- Raising the profile of groups via the news
media and proactively shaping public opinion is the focus of
a seminar sponsored by the University of Iowa Women's Resource
and Action Center (WRAC).
As part of the WRAC Social Change Training series, "The
SPIN Project: Using the Media for Social Change" will be
held Friday and Saturday, March 26 and 27 at the First Christian
Church, 217 Iowa Ave., in downtown Iowa City.
Sessions begin each day at 9:15 a.m. and participants need
to attend both days of training. Registration for the two-day
seminar is $50, which includes a continental breakfast both days
and a boxed lunch on Friday. Food is being donated by Bruegger's
and the New Pioneer Co-op.
People interested in registering for the seminar may call
the Women's Center at (319) 335-1486. A limited number of scholarships
is available, and child care may be provided.
Topics to be covered in the interactive training seminar include:
spokesperson training, media messages, framing news for maximum
impact, writing press releases and press kits, creating media
events, strategic media planning and more.
Leading the seminar is Robert Bray, project director for the
SPIN Project, an independent media institute based in San Francisco
that has provided training for organizations across the nation.
Bray has nearly two decades of media, public relations and grassroots
organizing experience in both the corporate and non-profit social
He is former media director for the National Gay and Lesbian
Task Force and the Human Rights Campaign Fund, and a public relations
executive for the IBM corporation. Almost every major and notable
alternative media outlet has featured Bray, including The New
York Times, the Phil Donahue Show, Nightline and The Nation.
Co-sponsors of the seminar include the newspapers Icon in Iowa City and the
Rivercity Reader in the Quad Cities, as well as the UI Labor Center.