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CONTACT: MONIQUE DI CARLO
Women's Resource and Action Center
130 North Madison St.
Iowa City IA 52242
(319) 335-1486

Release: March 23, 1999

Seminar to teach 'P.R. with Principles'

IOWA CITY, Iowa -- Raising the profile of groups via the news media and proactively shaping public opinion is the focus of a seminar sponsored by the University of Iowa Women's Resource and Action Center (WRAC).

As part of the WRAC Social Change Training series, "The SPIN Project: Using the Media for Social Change" will be held Friday and Saturday, March 26 and 27 at the First Christian Church, 217 Iowa Ave., in downtown Iowa City.

Sessions begin each day at 9:15 a.m. and participants need to attend both days of training. Registration for the two-day seminar is $50, which includes a continental breakfast both days and a boxed lunch on Friday. Food is being donated by Bruegger's and the New Pioneer Co-op.

People interested in registering for the seminar may call the Women's Center at (319) 335-1486. A limited number of scholarships is available, and child care may be provided.

Topics to be covered in the interactive training seminar include: spokesperson training, media messages, framing news for maximum impact, writing press releases and press kits, creating media events, strategic media planning and more.

Leading the seminar is Robert Bray, project director for the SPIN Project, an independent media institute based in San Francisco that has provided training for organizations across the nation. Bray has nearly two decades of media, public relations and grassroots organizing experience in both the corporate and non-profit social change arenas.

He is former media director for the National Gay and Lesbian Task Force and the Human Rights Campaign Fund, and a public relations executive for the IBM corporation. Almost every major and notable alternative media outlet has featured Bray, including The New York Times, the Phil Donahue Show, Nightline and The Nation.

Co-sponsors of the seminar include the newspapers Icon in Iowa City and the Rivercity Reader in the Quad Cities, as well as the UI Labor Center.