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CONTACT: GEORGE McCRORY
100 Old Public Library
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
e-mail: george-mccrory@uiowa.edu

Release: March 10, 1999

HENRY B. TIPPIE COLLEGE OF BUSINESS NOTES

BHANU MURTHY TEACHING AWARD PRESENTATION -- Carolyn Bonifield, a doctoral student in the UI department of marketing, received the M. Bhanu Murthy Memorial Prize for Excellence in Teaching Monday, March 8. A $250 check and certificate were presented to

Bonifield for her high-quality teaching during the 1997-98 academic year. The prize memorializes the late M. Bhanu Murthy, a student who died of leukemia in 1983 while in the marketing doctoral program. The prize is awarded annually to a graduate student based on input from students on the applicant's quality and commitment to teaching. Bonifield, a native of Arlington Heights, Ill., is in the second year of her doctoral program.

VENTURING SEMINAR -- The UI Center for Organizational Effectiveness will present a seminar on corporate venturing March 25 where executives and managers will gain hands-on experience in building successful venture development programs. The seminar will focus on building successful ventures through selecting the right venture team and adapting to meet the demands of a changing market. The program is designed to help executives who are creating new ventures, but can assist managers involved in existing projects. The seminar leader will be Edward M. Moldt, the director of the UI's John Pappajohn Entrepreneurial Center, who has served as a venturing consultant in the past for companies such as IBM, General Electric, and DuPont. The seminar is from 9 a.m. to 4 p.m. in Room W401 of the Pappajohn Business Building. The registration fee is $240 per person or $210 for two or more people from the same organization. Registration deadline is March 19, and space is limited. To enroll, call (319) 335-1012.

GRANT FOR MARKETING PROGRAM -- The Pella Rolscreen Foundation has pledged $60,000 over a three-year period to assist the department of marketing in its efforts to implement a strong program in category management. John Delaney, chair of the department of marketing, says the grant will help UI students become more competitive in finding jobs in the marketing field. Category management is a marketing strategy that takes into account the demand among products, and not just the marketing of an individual product. Category management also encourages working relationships between manufacturers and retailers in developing marketing programs.