CONTACT: SCOTT HAUSER
100 Old Public Library
Iowa City IA 52242
(319) 384-0007; fax (319) 384-0024
Iowa coach and ROTC team up in UI business school class
IOWA CITY, Iowa -- Two metaphors often used to describe business management
-- sports and the military -- will literally meet in the classroom Tuesday,
Jan. 20 as part of a new focus in a graduate course in the University of
Iowa College of Business Administration.
The first session of the course, "Strategic Management and Business
Policy," will feature presentations by Bob Elliott, defensive coordinator
for the Iowa Hawkeye football team, and Lt. Col. Tony Garcia, professor
of military science and an instructor in the U.S. Army ROTC program.
They will each talk about approaches to strategy and how strategy is
affected by changing circumstances.
The course will also be presented to students at the business school's
interactive sites at Newton, Cedar Rapids and the Quad Cities through the
Iowa Communications Network.
The course is a five-week, modular introduction to the "capstone"
class for students pursuing master of business administration (MBA) degrees
at the UI. For the rest of the semester, students will take part in interactive
presentations by executives of Iowa-based and national companies.
Carol Fethke, professor of economics and director of the "Strategic
Management and Business Policy" module, says the course is designed
to introduce business students to strategic planning.
The five-week session is based on "game theory," or the idea
that decision-making is influenced by the way different segments of the
working environment interact.
"A successful strategic planner in business will have to deal with
a wide range of interacting influences, including rivals, but also suppliers,
customers, complementary enterprises," Fethke says. "How well
you do is a function of what all these other interacting components do
and how they change their strategy in response to your strategy."
Business educators often use analogies and metaphors from sports and
the military to describe business decisions and goals, in part, because
strategy has long been an important focus of the two fields, Fethke says.
"We want to have people who do strategic planning for a living
come in and talk about how they approach the process," Fethke says.
The course is co-taught by John Solow, associate professor of economics,
and Robert Ellis, manager of Systems Marketing for the Air Transport Division
EDITORS NOTE: Reporters and photographers are welcome to attend
the opening session of "Strategic Management and Business Policy."
The class will begin at 6:30 p.m. in Room W107 of the Pappajohn Business