CONTACT: SCOTT HAUSER
100 Old Public Library
Iowa City IA 52242
(319) 384-0007; fax (319) 384-0024
UI business students compete in international 'case' competition
IOWA CITY, Iowa -- A team of University of Iowa business students are
showcasing their knowledge in an international "tournament of champions"
that runs through Tuesday, April 7 in Atlantic City, N.J., competing in
a test of the analytical and communications skills of aspiring business
The UI group is one of five teams of master of business administration
(MBA) students invited to take part in the 15th Annual Rutgers University
MBA Invitational Case Tournament at Bally's Park Place Hotel and Casino.
The competition began Sunday, April 5.
The competition is a three-day event in which team members are assigned
to solve a real business problem and given 24 hours to develop recommendations
for the company facing the problem. The teams then present their recommendations
to a three-person panel of judges that includes two chief executive officers
(CEOs) of major corporations.
"The pressure is fairly intense," says Tom Gruca, associate
professor of marketing and faculty advisor to the UI team. "Not only
do you have to come up with a good solution for the case, you also have
to convince an imposing panel of judges of the quality of your recommendations."
In order to be eligible for the tournament, teams must have won a previous
regional competition. The UI won the 1997 Big Ten Case Competition.
The four-person UI team of Chundra Johnson, Jay Hamilton, Ann Hoeger,
and Avi Sengupta also represented the UI at the 1998 Big Ten Case Competition
They will compete against teams from Rutgers University at Camden, N.J.
(the host school); the University of Western Ontario; Rotterdam (the Netherlands)
School of Management; and the champion of the Southeast Conference tournament.