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CONTACT: LINZEE MCCRAY
100 Old Public Library
Iowa City IA 52242
(319) 335-2008; fax (319) 335-2055
e-mail: linzee-mccray@uiowa.edu

Release: Immediate

UI Press books wins second award

IOWA CITY, Iowa -- A University of Iowa Press book that explores the architectural and cultural history of "Main Street" in the United States has won an award from the American Association for State and Local History, the book's second prize in a year.

"Main Street Revisited: Time, Space, and Image Building in Small-Town America," by Richard Francaviglia, has been selected for a 1997 Certificate of Commendation from the history group.

In March, "Main Street" won the John Brinckerhoff Jackson Prize for distinguished books in American geography, awarded by the Association of American Geographers.

Drawing on 30 years of study of small-city downtowns, Francaviglia examines the physical design and history of Main Street as a geographic place in cities such as Marceline, Mo., and Fort Collins, Colo., as well as the development of easily romanticized images that became an archetype in American culture, best articulated by Walt Disney's "Main Street USA."

Preservation magazine called the book "a shrewd meditation on the reasons why an archetypal Main Street has become such a profound American idea."

Francaviglia is professor of history and director of the Center for Greater Southwestern Studies and the History of Cartography at the University of Texas at Arlington. He is the author of several books, including "Hard Places: Reading the Landscape of America's Historic Mining Districts" (Iowa, 1991).

"Main Street Revisited: Time, Space, and Image Building in Small-Town America" is available at bookstores nationwide for $39.95 clothbound and $17.95 paperback. The book can also be ordered from UI Press by calling (319) 384-3808 (for calls within Johnson County) or 1-800-235-2665 (outside Johnson County).

7/24/97