CONTACT: SHAWN PRESLEY
100 Old Public Library
Iowa City IA 52242
(319) 384-0011; fax (319) 384-0024
Inc. Magazine Executive Seminars begin at the University of Iowa
IOWA CITY, Iowa --The Inc. Magazine Executive Seminars, a five-part series
of business seminars featuring national experts, begins Friday, March 21 with
"Financial Strategies for a Growing Business."
Featuring Rich Russakoff of Richmond, Va., an Inc. Business Resources senior
consultant, the seminar is the first in a series sponsored by the University
of Iowa's John Pappajohn Entrepreneurial Center and the Small Business Development
Center. Russakoff works in financial planning, cash flow management and loan
Designed for business owners and managers, the seminar will outline ways
to acquire financing to increase sales and profits, cut costs and add product
lines. It runs from 8 a.m. to noon in the Iowa Memorial Union Terrace Room.
"These seminars are a way for business people to educate themselves
and stay ahead," said Paul Heath, director of the UI Small Business Development
Center. "Corporations spend thousands of dollars to bring speakers like
these in, and we're able to offer this kind of expertise to Iowans at a fraction
of the cost."
Other seminars include "Relationship Marketing: How to Build Your Business
by Building Relationships" lead by Charles S. Stuart of Orlando, Fla.,
president of The Stuart Group, Friday, April 11; "Do You Own Your Company
or Does Your Company Own You?" lead by Lanny Goodman of Albuquerque,
N.M., CEO of Management Technologies, Inc., Friday, May 2; "Shoestring
Marketing" lead by Larry Mersereau of West Des Moines, author of the
book "Shoestring Marketing," Friday, Sept. 12; and "Maximizing
Cash Flow and Collections" lead by Loren Marc Schmerler of Atlanta, Ga.,
president of Bottom Line Management, Inc., Friday, Oct. 10.
The Inc. Magazine Executive Seminars are funded in part by the Hills Bank
and Trust Company of Iowa City. The cost is $99 per seminar or $449 for all
five. The fee is $79 per seminar for two or more participants from the same
company, or $349 for the series. For more information, contact Paula McMartin