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CONTACT: SHAWN PRESLEY
100 Old Public Library
Iowa City IA 52242
(319) 384-0011; fax (319) 384-0024
e-mail: shawn-presley@uiowa.edu

Release: Immediate

Inc. Magazine Executive Seminars begin at the University of Iowa

IOWA CITY, Iowa --The Inc. Magazine Executive Seminars, a five-part series of business seminars featuring national experts, begins Friday, March 21 with "Financial Strategies for a Growing Business."

Featuring Rich Russakoff of Richmond, Va., an Inc. Business Resources senior consultant, the seminar is the first in a series sponsored by the University of Iowa's John Pappajohn Entrepreneurial Center and the Small Business Development Center. Russakoff works in financial planning, cash flow management and loan packaging.

Designed for business owners and managers, the seminar will outline ways to acquire financing to increase sales and profits, cut costs and add product lines. It runs from 8 a.m. to noon in the Iowa Memorial Union Terrace Room.

"These seminars are a way for business people to educate themselves and stay ahead," said Paul Heath, director of the UI Small Business Development Center. "Corporations spend thousands of dollars to bring speakers like these in, and we're able to offer this kind of expertise to Iowans at a fraction of the cost."

Other seminars include "Relationship Marketing: How to Build Your Business by Building Relationships" lead by Charles S. Stuart of Orlando, Fla., president of The Stuart Group, Friday, April 11; "Do You Own Your Company or Does Your Company Own You?" lead by Lanny Goodman of Albuquerque, N.M., CEO of Management Technologies, Inc., Friday, May 2; "Shoestring Marketing" lead by Larry Mersereau of West Des Moines, author of the book "Shoestring Marketing," Friday, Sept. 12; and "Maximizing Cash Flow and Collections" lead by Loren Marc Schmerler of Atlanta, Ga., president of Bottom Line Management, Inc., Friday, Oct. 10.

The Inc. Magazine Executive Seminars are funded in part by the Hills Bank and Trust Company of Iowa City. The cost is $99 per seminar or $449 for all five. The fee is $79 per seminar for two or more participants from the same company, or $349 for the series. For more information, contact Paula McMartin at 319-335-0260.

2/28/97